Ongoing support so your site keeps working after launch.
Launch day isn't the finish line. Retainers give you a direct line to the team that built your site — for updates, monitoring, content changes, and peace of mind.
You need this if…
- You don't have in-house staff to manage updates, plugins, or deployments
- You want someone monitoring uptime and security who already knows your stack
- You need regular content or product updates without re-scoping a full project
- You want faster response when something breaks — especially during high-traffic moments
What's included (typical maintenance retainer)
- Security and dependency updates
- Uptime monitoring alerts
- Small content edits (within monthly hour allowance)
- Backup verification
- Direct support channel
- Quarterly health check summary
Ideal client
Great fit
- MDW-built site or store (preferred)
- Business owner without technical staff
- Brand with regular content or product updates
- Client who values relationship over ticket queues
Not the right fit
- Site built by unknown third party without handoff documentation (assessment required)
- Unlimited development hours expectation at base retainer rate
- 24/7 enterprise SLA without custom agreement
Related proof
Retainers follow the same disciplined delivery standards as our Project Factory — applied to ongoing care after launch.
Pricing
Maintenance retainers: $150 – $500/mo depending on site complexity and included hours. Priority support add-on: +$100/mo.
Common questions
Not required — but strongly recommended for the first 6–12 months while you settle into operations.
Sometimes. We assess the codebase during onboarding and may require a discovery audit first.
Retainer terms are defined in your agreement — typically month-to-month with notice period.