Owned Brand · E-Commerce

In Your Heart™

Challenge

In Your Heart™ needed a webstore that could tell a brand story and sell merch in one experience — not a disconnected shop bolted onto a landing page. The commerce layer had to feel native to the brand's emotional positioning.

Approach

We treated identity and store as one project: brand visuals applied across storefront templates, product storytelling integrated with catalog pages, and checkout scoped for production readiness. The hybrid architecture separates content and commerce while presenting a unified experience.

Solution

We delivered a hybrid webstore architecture connecting brand storytelling with a production-ready commerce layer — product presentation, cart behavior, and store infrastructure built for ongoing merch operations.

Results

A brand webstore combining story, merch, and a production-ready checkout experience — demonstrating MDW's ability to build and operate cultural lifestyle brands inside the Majestad ecosystem.